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Episodes
Thursday Nov 05, 2020
Thursday Nov 05, 2020
Amazon acquired Whole Foods several years ago and many felt they would add their technology and transform Whole Foods into the grocery store of the future. The reality is a different story as they open their Amazon fresh stores. What does that portend for grocery and shopping in-store?
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If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!
Wednesday Oct 28, 2020
Wednesday Oct 28, 2020
GAP made news this week closing up to 80% of their mall stores. Meanwhile Levi's is opening 100. What's the difference and what clues should other retailers take from the comparison? Join me for this episode of Retail Today with Bob Phibbs, The Retail Doctor.
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If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!
Wednesday Oct 21, 2020
Wednesday Oct 21, 2020
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If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!
Monday Oct 12, 2020
Monday Oct 12, 2020
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If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!
Thursday Oct 08, 2020
Thursday Oct 08, 2020
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If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!
Wednesday Sep 30, 2020
Wednesday Sep 30, 2020
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If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!
Wednesday Apr 01, 2020
Wednesday Apr 01, 2020
Now that you have more time than you might have liked, take the time to research your top 10 or 20 customers on their LinkedIn or Facebook profiles and see what charities they support, or in their social posts, and then send a note or a video thank you for their business. Then, add a line, "I was looking online and you know what I discovered about you? You like..." and then fill in whatever that is, and then share something you have in common before you sign off with your thanks. That's one way to show your customers that they are more than just money coming in to you, that there's actually a relationship.And on that note, this has got to be a pause in the flash briefings from me as I take a look into the effectiveness of these daily briefings, which I've done for a long time. I encourage you to check out my podcast "Tell Me Something Good About Retail" where every week I interview some of the most exciting retailers, brands, and movers and shakers for the retail area. In the meantime, do good work and remember, we're about as happy as we make our minds up to be.
If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!
Monday Mar 30, 2020
Friday Mar 27, 2020
Friday Mar 27, 2020
Staying connected is really tough at this time in our retail lives. So what I want you think about today is if you have employees you’re paying to stay home right now don't forget that you should still be checking in with him every day. Make it a schedule and expect them to be on Zoom on time, dressed, and ready for work. If they are not being paid but they’re home, maybe you’ve laid them off, don't forget that you still want to hold on to these people so they come back to you.
So one thing I've done is done once a week is just invite them to a virtual lunch or an official cocktail hour and everybody brings whatever it is important time and you're just being people at that moment. Know that if you're not paying them you're not paying for this - it's a way to try to keep some normalcy in it.
When the all-clear is given, which will happen at some point, you want these people to come back in a good mood and they're going to remember the courtesies that you gave them for being of service now.
If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!
Thursday Mar 26, 2020
Thursday Mar 26, 2020
A lot of your customers are sitting in front of their computers a lot more these days so a great way to reach them is to email. If you don't have a regular monthly newsletter or you haven't communicated, now is a perfect time to start. If you have a monthly newsletter, I encourage you to make that a weekly newsletter.
Start off with a compelling subject line like “What to Do When You're Working from Home” or “It’s Too Early for Wine - What Can I Do to Lighten My Mood?” You decide. You can write to them on how to do so. Now, if you’re a bookstore, I can't think of a better time of talking to your customers. Invite them to share their best classics one day or to share their best for the next day on your site. If you’re a toy store or you’re a cookware store, you know how to do this. Hardware stores can talk about the top-five honey-do list items and what it takes to get them done.
Your message has to be really important though when marketing, so don't show pictures of large crowds or people high-fiving, right? Be cautious when choosing your images and if you post pictures of people in the store, it couldn't hurt to show them wearing gloves as a package orders or washing her hands really well to visually see that you are taking care of them right now. You should definitely be posting what you're doing to keep your place sanitary but also how you're doing curbside pickup, your store hours, and more.
With this marketing, you want to stay in front of your customers now to be able to build sales later.
If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!