Retail Today with Bob Phibbs, The Retail Doctor

Use Their Name Three Times

Selling in a store should be more personal than online. But how to get the customer's name and how much to use it? Glad you asked, that's in today's quick episode.

Employees Waiting Around Cost You

I was in NYC this past weekend and observed in many of the stores with "help wanted" signs on their doors - employees stuck in their phones and leaning. Unless and until you see what I see, customers will leave without purchasing. No matter how few employees you have. 

How To Greet A Customer

One of the most important ways to gain trust with a customer is to look them in the eyes and say the right greeting. But if you've never been trained, you probably just say, "Can I help you?" or "How are you today?" Both of those are bad. Say this instead.

How To Grow Your Sales 10%

Everytime someone walks into your store they are ready to buy. Browsers are online, buyers come into physical stores. Use this tip to grow your sales 10%.

Good News At The Ports!

Big news at the Long Beach port this morning which could save Christmas. Have a listen.

Use thank yous to set the scene for the next sale

Do you thank your customers? At the time of purchase, of course. But your follow-up with a handwritten thank you can go a long way to cementing you as their store of choice. Here's another way to use thank yous to grow your sales. 

Clear Their Hands To Make More Sales

A shopper whose hands are full is a shopper who can't buy any more. Use today's tip to help them keep shopping. 

How to sell the more expensive merchandise

So many associates avoid the more expensive items because they either can't afford it or personally don't like it. Use today's tip for both managers and associates to be able to sell your premium items.

How to get in the game of selling your merchandise

So many times we think we have to make a big sale. You might get bonus or commission or you might just have self-satisfaction at a job well-done. But that is a lot of pressure. Use today's tip to get in the game of making the sale. 

Develop Your Selling Mindset

A mindset is how you approach working with people. You either believe it is worth your time or not. And customers and other associates can feel that as well.