Retail Today with Bob Phibbs, The Retail Doctor

Natural Color Attracts the Eye | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

A lot of times people ask me, "How do I attract more customers?" And one of the most basic way is making sure your location looks like a friendly place. A new restaurant just opened not far from me, and they didn't change any of the plantings. And they're all in grasses and some things that looked kind of dead, no color. And the problem with that is it doesn't get anyone's eyes and frankly it looks kind of dead. So what I want you to do today is to plant it up, whether you're in California or you're in New York, whether it's in spring or fall or winter, whatever. In your location, you want to grab people's eyes that's going to be bright colors, seasonal flowers, or maybe even lights at night because natural color attracts the eyes, which attracts customers.
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If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!

Make a Friend Before You Try Making a Sale | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

When you're trying to sell more in your brick-and-mortar store, a lot of times people think it's about discounting, but really what it is is you have to make a friend from somebody walking in your door. What I always say is, "Look for something they're holding or something that they're wearing. Notice it. Share something about yourself based on that, and then continue."
That's because people respond to people that open their hearts to them. You know that yourself. You can sell to a friend easier than a stranger. Today, I want you to think about that and find a way to engage that stranger before you ever start talking about product.
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If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!

Having a Clean Store Starts With Looking at Your Shoes | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

When I do a business makeover, I always look at how clean the store is first. So today, I want you to go out, about halfway into your store, and I want you to look down at your shoes. Then from there, I want you to look and notice five things that need to be cleaned. That could be carpet, that could be display fixtures, that could be a million things, and then, set your task today to clean those five things.It's funny, RSR Research recently said in a report that most retailers say, "If we just had more money, our store would be cleaner," and yet, customers are turned off by dirty stores.So remember, clean stores attract shoppers. Go out and clean it today.
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If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!