Why You Should Hold a Weekly Sale in Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Do you have a weekly sale? Well, you should. You know, a weekly sale can focus an awful lot of interest around a brand or a product group. And I'm not talking about a 20% off this weekend only, that kind of thing. That's not it. A weekly sale is going to promote one item or one brand so that you have something different to talk about in your store each week. That means that's something new to talk about to your customers, in your emails, and in your social media. But it's also something to talk about different to your employees and to get them trained. And it also gives you a chance to remerchandise your store every week based on what you're doing. And it doesn't have to be a huge discount, it could be a gift with purchase. There are a million ways to do it. But the key is to have a weekly sale so that your store never looks like it's old, and I've been there, done that. There's always a reason to come in each week to your store.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!

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