What an Apple Farm Reminded Me About Timing Your Upsells | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

I was at an apple farm across the river from me yesterday and I was buying a pumpkin pie. As I was checking out, the woman said, "Do you want the cider donuts to go with it?" And I was like, "No." But with every single customer, she was obviously the lead who understood it. And so, she would suggest one other thing for everyone. It wasn't always the same. And I was like, “That's awesome.” Except that I also noticed that the young people that were behind her, she would just say, "Go get me this." and "Go get me that."

So, this one woman was the one person obviously who could upsell and the one person who could figure it out. And I thought, “Is that really the best?” But I will acknowledge that the fun thing about it is she understood that time is short. If you're going to do upsells, you've got a window on a busy weekend to be able to do that.

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