Setting a Higher Bar For Dress Code in Retail Sales | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Setting a Higher Bar For Dress Code in Retail Sales | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

I was in an apparel shop recently and there was a young woman with a tee-shirt that had stains and some rips in it, and it didn't look like they had bought that way. And she was waiting on a woman who was buying a pretty nice outfit. And I just found myself thinking, "Does anyone have a dress code anymore?" Because frankly, you're supposed to look better in a store than when you wake up or go to school. You should dress for your customers who'll be coming in.

And so for you, as a retailer, know what you'll put up with and what you won't. So today I want you to think about, "Well, what is our dress code? And do we have it written down? And maybe it's too strict, right?" Maybe you're saying, "Oh, it's a jewelry store and everybody, all the guys have to be in a suit with a tie." Maybe that's too formal, but my guess is more than likely it's unwritten and we just think we'll deal with it. So today I want you to write down what a dress code is so that anything goes is no longer the case when it comes to people dressing on your sales floor.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!

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