Inspiration For Creating Effective Retail Email Marketing | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Did you know email is still the most efficient way you can address your former customers? It is. And yet, are your subject lines compelling? Maybe not. The easy way for you to do it is to add first names to the subject lines. Now, a lot of programs can do this automatically, you wouldn't do this on your own, but anything you can do to make that subject line stand out is going to help you.

Another way to do it is to go down to your local drugstore, or somewhere that carries magazines, take five or six men's and women's magazines, take them home, rip the covers off, and then look at those headlines and say, "could I steal one of these?" Because they've done the hard work to find what somebody finds compelling? Then put that as your subject line, mix it up a little bit. Beyond that, you can also add emojis. I know those little hearts and those little faces can add as much as five to 10% and open rates, and let's face it, if they don't open the email, then what good is it? It's kind of like that tree falls in the woods, does anybody hear it? That's your idea today. Are your subject lines compelling?

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!

 

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