How to Promote Shop Small Day In Holiday Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Hey, today is Shop Small, originally started by American Express. It's the one time that Indies really have a spotlight on them. So if you have press that comes to you, you want to say how great it is and how much you're supporting it. You don't want to end up saying anything bad, because today is Shop Small, so make sure you welcome everybody you see, but most importantly, get their information. So maybe you have them check in on Facebook, maybe you go through and you have something at your register or some kind of an event to register for, a drawing, but you want to use the information you collect today and this weekend, so that you can market these people in January and February, when it's bound to be a lot slower.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!

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