How to Leverage Your Knowledge to Make More Sales in Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Okay. Today is part two of tribal knowledge. Yesterday I talked about going and getting a friend and ascribing either your store or align you like, or even a product you like in really well, that you like really well and then having it transcribed.

Well today I want you to transcribe, take that transcription and you can cut out all of the stuff that you don't like and then actually bring that down into maybe a paragraph, or you could write a blog, or maybe you could go through and find copy that you could put on your website. Or maybe it's going to be additional ways that you talk about your products so that your employees will be able to improve their sales presentation.

The point of this two-part exercise was we want you to leverage your knowledge to make more sales, and it doesn't help anyone unless you can get it out of you in a natural way that then someone else can take and run with.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!

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