How to Create Eye-Catching Retail Window Displays | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Do you know how to create a compelling window display? Well here's a little tip for you, is to understand where their eyes will be. So if you have a window to work on, I suggest having somebody walk down the street, and then someone else is inside the window, and the outside person is going to mark where their eye is on the front of your display window. 

The key is, once you've got that focal point, you build the whole display at that level, and a little bit below and a little bit above. Now if they are driving down the street, you can find out the same thing by letting somebody maybe pull in front and park, and you'll see where their eyes are. 

But so many people miss it, where I am supposed to look, that the windows aren't really compelling, and they are just a bunch of stuff. And so when you know where their eyes will be, and you mark that window before making the display, you end up grabbing their eyes, their attention, and they say, "Hey, I want to go in that store."

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!

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