How to Be the Holiday Retail Sales Hero | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

So yesterday I talked about being a hero to the men who are still just now coming into your store. But I want you today on Christmas Eve to be the hero. And that means you're going to let somebody go home early and you're going to be responsible for closing the shop down. So many times people go through and they say, you have to stay here till five and ultimately it's dead. You know, the traffic falls off in most stores starting at about two. And if you're still open till five or six, don't close early because a lot of big sales can happen. Last moments, just make sure that you take the initiative to take on that responsibility and be a hero to your employees today.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!

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