How Do You Avoid Showrooming In Retail? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

A lot of people wonder when someone walks in with a smartphone, “Are they going to find a way to use it during the sale or after the sale to get a better price?” Here's the key to avoid showrooming. It's stay in the sale. Make sure that you engage the stranger and you discover the shopper, and if they do pull out their phone, help them scan the tag or stay in that sale. When you help them use their phones, you are saying, "I'm not afraid of whatever might be out there," and it gives you the chance to still be in the dialogue. If you just hide behind the counter and you get upset, you've already lost the sale. This is the way to fight showrooming is stay in the sale and help them use their phones.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!

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