Are Your Nickle-And-Diming Habits Hurting Your Retail Business? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Are you not paying enough? That's right. Are you not paying enough as a retailer? What do I mean by that? Well, are you paying minimum wage and then expecting employees to just be grateful that they have a job with you? Or maybe you're nickel and diming your website. You know, there's your brother whose daughter's friend who went to college has a buddy who can create your website or your social media on a dime. Or maybe you've gone with the vendor who can give you the best deal and not necessarily the ones that are going to sell the fastest.

Look, my quick message for you today is don't step over dollars to save a few cents. You're going to have to pay if you want people to be able to really do the job for you. If you really want to have a great website, it costs a lot of money, but it's the number one way that people find you.

So that's all today. Just make sure that you're not nickel and diming yourself out of business.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!

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